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This infographic showcases the top five ways businesses use AI to gain a competitive edge. Leading the charge is contact-centre automation, adopted by 26% of companies to streamline customer interactions. Personalisation follows closely, with 23% leveraging AI to tailor experiences to individual customer needs. Customer acquisition and AI-based product enhancements are each embraced by 22%, highlighting the growing importance of AI in capturing and retaining customers and improving product offerings. Additionally, 19% of businesses are focused on creating new AI-based products, reflecting the dynamic nature of AI-driven innovation.