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Consumer trust in businesses using AI is nuanced, as reflected in recent data from Forbes Advisor. About 33% of respondents feel very likely to trust companies that use AI, while another 32% are somewhat likely to do so. However, this confidence is not universal—21% of participants remain neutral, neither likely nor unlikely to trust businesses with AI. On the other end of the spectrum, 7% are somewhat unlikely, and another 7% are very unlikely to trust such companies. These findings highlight the importance of transparency and ethical practices in AI implementation. As businesses increasingly integrate AI into their operations, understanding and addressing consumer concerns will be crucial to maintaining and building trust.